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Acuvue Sponsors a Podcast

on November 29th, 2006 | Filed under Optoblog

Acuvue sponsored a podcast by two teenage girls named Heather and Jonelle. No optometrist should ever listen to it. It’s audience is other teenage girls who have nothing else to do except listen to strangers talk about themselves. Weird.

But the fact that Vistakon marketing did this gives me pause. It was short lived with just five episodes. At no time does Episode 5 even mention Acuvue, but I can’t say for sure since I couldn’t stand to listen to all of it. What is interesting is that they are using podcasting to market direct to consumers, specifically teenage girl consumers.

Did Acuvue marketing dept. not consider a podcast for an eyecare professional audience because eye doctors aren’t generally known to be tech savvy; therefore, eye doctors might never listen to it? I guess their reps already talk to all the eye doctors when they make their rounds, so a podcast might not be necessary for them. But I wouldn’t mind listening to some top eye doctors discuss issues relating to eyecare practice.

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