David Langford, O.D. on February 27th, 2010 | Filed under Optoblog

Nice logo, Walmart!
I got a very special e-mail today (see below for full text). After a
huge campaign which cost taxpayers…well, nothing, I’m one of the few optometrists who have been selected to attend the Walmart annual Health and Wellness Conference for 2010.
I intend to blog about my experience daily. As one of the few selected, I imagine there will be an occasion for me to express concerns and ask questions. If you have any comments or questions you would like me to consider voicing in Bentonville, then please write it in the comment section below. (Please be serious and civil.)
Here’s that e-mail:
Dear David Langford
Historically, the annual Doctor meeting was primarily focused around Optometry. As our health and wellness businesses continue to become more integrated, we seek to further expose the important work of health care professionals to the greater Walmart organization. We also want our senior leadership to better understand the difference you are making every day in the lives of our patients. With that in mind, we will be hosting the Health & Wellness Conference May 3-5th, 2010 in Bentonville Arkansas.
You have been chosen through a nomination process to take part in this exclusive gathering of professionals; you’ll hear from the executive leadership of Walmart on our company’s ongoing growth strategy; discussion from governmental and NGO’s on health care reform in America as well as inspirational messages from medical visionaries on the impact they are making within their communities.
We have made several changes of this conference design from years past. For example a smaller more intimate gathering will facilitate the opportunity for you to interact with and learn from key leaders as well as your peers. Representatives from all of the Walmart Health & Wellness business units will take part including professionals from the practices of Optometry and Pharmacy as well as our Clinic Operator partners in addition to select representatives of our internal support teams.
In addition we elected to conserve time and resources in an effort to present a holistic message around health care and the challenges that our customer, health care professionals and company is facing today, therefore CE credits will not be offered at this meeting. And as this meeting has been limited to a select group of attendees, we are asking that spouses not attend.
We look forward to having you take part in the Health & Wellness Conference 2010. Please click the View Event Summary link below, view the event details, and respond by clicking either the Yes or No button at the bottom of the invitation. Or you can simply select the register button on the Event Summary website. Registration will close on March 13th, 2010
Thank you,
Health & Wellness Professional Affairs
Tags:
commercial,
Consultants,
optometrist,
Wal-Mart,
WMHWC2010
David Langford, O.D. on February 20th, 2010 | Filed under Comics, Optoblog
By the way, I have to apologize. I haven’t been using the official optometry seafoam green color in my Optoblog comics.
It has been described at OptViSci. From what I gather, it can be somewhat of a range of color, but I would assume that at least one of the colors on the aaopt.com website are probably the true Optometry Seafoam.
The RGB value I have been using on my first 24 comics has been an easy to remember 150,200,150 (Hex# 96C896). I thought it looked good, but now I’ve found something better: 132,175,148 (Hex# 84AF94).
I think it looks more seafoamy, and now that I’ve written it down, I know where to look if I forget the numbers. Look for comic #25 and onward to have the corrected color.

Which do you think is more seafoam-y?
Tags:
artist,
Comics
David Langford, O.D. on February 19th, 2010 | Filed under Optoblog, Poetry
slippery and wet
needles poke the acute
conquered in one hour
More Optoblog poetry here.
Tags:
contacts,
Poetry
David Langford, O.D. on February 19th, 2010 | Filed under Comics, Optoblog

With a mousepad, cut, copy, and paste YOU can draw too!
It appears that another optometrist with an actual art degree has been making comics for years and now has a book out. Review of Optometry even did a profile on Dr. Scott Lee, O.D.
I’ll bet he even draws them on paper instead of using a mouse in Paint.net.
Well, I see I shall have to get my game on to compete. But there is one thing Dr. Lee doesn’t have: seafoam green backgrounds. Yup, that was my idea.
I also now have Optoblog poetry, so I’m really diversifying my portfolio which will pay big dividends when I cash in on my book deal.
Be sure to stay tuned to my Optoblog comics. They’re just for optometrists. Patients won’t get them, but you will. Feel free to use them in your C.E. presentations. Send me a cell phone photo when you do!
Tags:
artist,
Comics,
optometrist
David Langford, O.D. on February 16th, 2010 | Filed under Optoblog, Poetry
with thumb red and burned
I curse Risley and Jackson
closed eyes see beaches
Click here for #001.
Tags:
lifestyle,
Poetry
David Langford, O.D. on February 15th, 2010 | Filed under Optoblog, Poetry

Optoblog.com revolutionized optometric blogging when it added the cartoon comic feature. Well, I’ve done it again with a new feature: Poetry. This inaugural poetry post features a form of haiku called cirku.
Enjoy! Subscribe to the site feed to stay updated!
Tags:
optometrist,
patients,
Poetry
David Langford, O.D. on February 11th, 2010 | Filed under Optoblog
So apparently people have caught on about the negative verification and con the system to get contacts without actually getting an eye exam.
This patient from Dr. Bazan’s office shares her experience.
It really does help to see the doctor to get the best contacts for your eyes. Not only contacts, but info about contact lens solutions. I can’t tell you how many people love ClearCare yet they had never heard of it before I explained it.
I wish people would value the doctor.
BUT, should the law should punish people who buy contacts without a real prescription?
The libertarian in me says no. I should be able to buy antibiotics at the pharmacy without a prescription if I want. The only thing bringing some people in for an eye exam is getting that piece of paper, but it turns out some people don’t even bother with the Rx paper and just game the mail-order system.
The solution? Teach people to value the doctor. We can foster that value every time the patient has an evaluation by explaining how glad we are that they came in. We must be sure to educate how great it is that they had an eye exam whenever:
- their Rx changes
- we change their contacts to a better lens for comfort and eye health
- we recommend a better, more compatible, care system for their eyes and contact lenses
- we educate them on the latest and greatest options for them, even if they don’t want or require a change in lens or care system
- they have a medical condition related to their eyes
And I don’t hold the prescription over their heads. The Utah law is that I make the expiration date for two years if their eyes are healthy; however, I frequently mention that it is best to have a yearly eye exam, especially if they note even a subtle change in their vision.
Tags:
1-800,
Acuvue,
Check Yearly,
contacts,
optometrist,
patients